Summary: Apple’s Sept. 9 showcase is set to unveil the iPhone 17 lineup and more, with heavier on‑device AI in the mix.
Why it matters
Carriers and retailers plan promos; enterprises weigh device refresh cycles; developers watch for AI APIs and on‑device model hooks.
Key facts
- Event: Sept. 9 at Steve Jobs Theater
- Focus: iPhone lineup + deeper AI features
- Knock‑on: accessory ecosystem and app updates
What to watch
Battery and camera changes; AI features running locally; regional pricing vs. USD strength.